✨Sách - Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD/Business Culture›Motivation & Self-Improvement

Tác giả: Robert B Cialdini PhD

Nhà xuất bản: Harper Business

Năm xuất bản: 2021

Công ty phát hành: 66Books

Loại bìa: Bìa mềm

Số trang: 608 Trang

Ngôn ngữ: Tiếng Anh

ISBN: 9780063136892

Kích thước: 15.2 x 3.98 x 22.86 cm

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Trong ấn bản mới của cuốn sách bán chạy nhất được đánh giá cao này, Robert Cialdini—tác giả của cuốn Pre-Suasion bán chạy nhất của New York Times và là chuyên gia có ảnh hưởng trong lĩnh vực gây ảnh hưởng và thuyết phục—giải thích tâm lý về lý do tại sao mọi người nói "có" và cách áp dụng những hiểu biết này một cách có đạo đức trong kinh doanh và các bối cảnh hàng ngày. Sử dụng những câu chuyện đáng nhớ và các ví dụ dễ hiểu, Cialdini khiến chủ đề cực kỳ quan trọng này trở nên dễ hiểu một cách đáng ngạc nhiên. Với sự hướng dẫn của Cialdini, bạn không cần phải là nhà khoa học để học cách sử dụng khoa học này.

Bạn sẽ học được Nguyên tắc chung về ảnh hưởng của Cialdini, bao gồm nghiên cứu mới và cách sử dụng mới để bạn có thể trở thành một người thuyết phục thậm chí còn khéo léo hơn—và quan trọng không kém, bạn sẽ học cách tự vệ trước những nỗ lực gây ảnh hưởng phi đạo đức. Bạn có thể nghĩ rằng mình biết những nguyên tắc này, nhưng nếu không hiểu được sự phức tạp của chúng, bạn có thể đang trao quyền lực của chúng cho người khác.

Sách ngoại văn: Steve Jobs

Steve Jobs Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than

Sách ngoại văn: The Power Code

The Power Code Power is not working—for women, for men, or for the world. We don’t need to remake women. We need to remake power. New York Times bestselling authors Katty Kay and Claire Shipman

Authentic Leadership (HBR Emotional Intelligence Series)

Authentic Leadership (HBR Emotional Intelligence Series)

Strategic Analytics: The Insights You Need From Harvard Business Review

Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top

Leviathan

Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### THE INSTANT SUNDAY TIMES BESTSELLER SHORTLISTED FOR THE INDIE BOOK AWARDS 2023 SHORTLISTED FOR THE GOLDSBORO GLASS BELL AWARD 2023 _______________ SHE IS AWAKE... Norfolk, 1643.

New Kid and Class Act: The Box Set

Quy cách: bìa mềm NXB: HarperCollins Ngôn ngữ: tiếng Anh #### From critically acclaimed author-illustrator Jerry Craft comes a special box set that includes New Kid, winner of the Newbery Medal, Coretta Scott King Author

Confidence (HBR Emotional Intelligence Series)

Confidence (HBR Emotional Intelligence Series) Become more confident at work. You need confidence to inspire trust, communicate effectively, and succeed in your organization. But self-doubt and nerves can undermine your ability to act decisively and

Ask a Manager : How to Navigate Clueless Colleagues, Lunch-Stealing Bosses and Other Tricky Situations at Work

What do you say when your new job is very different from what you agreed to? How do you tell your boss that your workload is too heavy, or that you need more training? How

Smartcuts

Smartcuts Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these

Sách ngoại văn: Curiosity (HBR Emotional Intelligence Series)

Curiosity (HBR Emotional Intelligence Series) Open yourself to new possibilities. Curiosity is a powerful tool for ers. It can help you cope with complexity, learn from challenging conversations, build trust, and discover new perspectives. This

Tackle Office Nightmares

Tackle Office Nightmares A clear guide that offers solutions and advice on a wide range of contemporary issues, from how to defuse tense situations, to where to turn if you think you are being discriminated

Start With Why - Simon Sinek

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!

April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since

Freckles

Like stars in the night sky, freckles are scattered across Allegra Bird’s arms, a legacy from her beloved father. Her legacy from her mother is more complicated – until one question from a stranger inspires

The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life.

Great at Work : How Top Performers Do Less, Work Better, and Achieve More

From the New York Times author of Great by Choice comes an authoritative, practical guide to individual performance - based on analysis from an exhaustive, groundbreaking study. Why do some people perform better at work

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning

Egonomics

In his landmark book, Good to Great, Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more

Range: Why Generalists Triumph In A Specialized World

Range: Why Generalists Triumph In A Specialized World Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up

Sách Ngoại Văn - Blink ( Malcolm Gladwell )

How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping

Sách ngoại văn: Die With Zero - Getting All You Can From Your Money And Your Life

Die With Zero - Getting All You Can From Your Money And Your Life There is so much for children to discover in this interactive board book. With sliders that hide and reveal pieces of

The Values Compass: What 101 Countries Teach Us About Purpose, Leadership, and Life

Winner of a 2020 Nautilus Book Award An International Bestseller “The Values Compass takes us into the hearts, minds, and traditions of the cultures and people of the world. It demonstrates how interconnected we are

Sách ngoại văn: Team

Team A groundbreaking book about how to harness the power of collaboration and work most effectively in groups—coauthored by Getting Things Done ’s David Allen When Getting Things Done was published in 2001, it was

Green Jobs

Quy cách: Bìa mềm NXB: Adams Media Ngôn ngữ: tiếng Anh #### Going green isn't just recycling any more. With this comprehensive guide, readers can find the job of their dreams-and sleep better at night.

HBR Guide to Better Business Writing

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate

The Storyteller's Secret : How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance

The Storyteller's Secret : How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer?

Driving Digital Strategy: A Guide to Reimagining Your Business

Driving Digital Strategy: A Guide to Reimagining Your Business Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses

World in 2050

Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### A bold and illuminating vision of the future, from one of Europe's foremost speakers on global trends in economics, business and society What will the world

Sách Ngoại Văn - Elon Musk Intl: Tesla, Spacex, and the Quest for a Fantastic Future

In the spirit of STEVE JOBS and MONEYBALL, ELON MUSK is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs, ELON MUSK -

Sách - The Leadership Gap

Nhà xuất bản: Nhà Xuất Bản Đại Học Kinh Tế Quốc Dân Tác giả: Philip Kotler, Svend Hollensen, Marc Oliver Opresnik Năm xuất bản: 09-2018 Kích thước: 13 x 20 cm Loại bìa: Bìa mềm

Good Leaders Ask Great Questions: Your Foundation for Successful Leadership

Good Leaders Ask Great Questions: Your Foundation for Successful Leadership John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve

The Art of Business Wars

Quy cách: Bìa cứng NXB: Harper Collins Ngôn ngữ: tiếng Anh #### Based on the chart-topping Business, stories and lessons from history's rivalries. Using Chinese military genius Sun Tzu's strategies as a guide, Brown examines

Sách Self-help tiếng Anh - Ask Your Developer

Ask Your Developer Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any

The Competitive Strategy

Quy cách: Bìa mềm NXB: Simon Schuster Ngôn ngữ: tiếng Anh #### Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and

HBR's 10 Must Reads On Reinventing HR

How HR can lead. If you read nothing else on reinventing human resources, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones on how HR

Sách - Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss - Mass Market Paperback US - Ngoại văn nhập khẩu

Tác giả: Chris Voss Nhà xuất bản: Harper Business Năm xuất bản: 2018 Công ty phát hành: 66Books Loại bìa: Bìa mềm Số trang: 288 Trang Ngôn ngữ: Tiếng Anh ISBN: 9780062872302 Kích thước: 10.64

You Lead: How Being Yourself Makes You A Better Leader

You Lead: How Being Yourself Makes You A Better Leader Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace

Unmasking Obama

kích thước: 152 x 231 x 28mm | 476g ngôn ngữ: tiếng anh While the major media were spinning their collective fairy tale about the Obama presidency, the alternative conservative media--America's "samizdat"--were telling the truth.

The Culture Code

Quy cách: bìa mềm Ngôn ngữ: tiếng Anh #### THE NEW YORK TIMES BESTSELLER 'A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit ____________________________ How do you build and sustain

Sách - Anh: The Firm

The Firm They helped invent the bar code. They revolutionized business schools and created the corporate practices that now rule our world. McKinsey employees are trusted and distrusted, loved and despised. They are doing behind-the-scenes

Driving Digital Strategy : A Guide to Reimagining Your Business

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly

The 4th Secret of the One Minute Manager ver 2

With The One Minute Manager Ken Blanchard and coauthor Spencer Johnson forever changed the way we approach management by introducing their Three Secrets: One Minute Goals, One Minute Praisings and One Minute Reprimands. The book

Blink : The Power of Thinking Without Thinking

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of

Dealing with Difficult People (HBR Emotional Intelligence Series)

Dealing with Difficult People (HBR Emotional Intelligence Series) At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you stay unruffled

How To Use Innovation and Creativity in the Workplace

Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships? A creative director with more than 25

HBR Insights Series: Artificial Intelligence

HBR Insights Series: Artificial Intelligence

Sách Ngoại Văn - The Tao of Alibaba: Inside the Chinese Digital Giant That Is Changing the World by Brian A Wong

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development

An Ugly Truth: Inside Fb's Battle For Domination

An Ugly Truth: Inside Fb's Battle For Domination In November 2018, the New York Times published a bombshell in-depth investigation that exposed, with disturbing insider detail, how leadership decisions at Fb enabled, and then tried

Sách ngoại văn: Optimal - How To Sustain Personal And Organizational Excellence Every Day

Optimal - How To Sustain Personal And Organizational Excellence Every Day A llama astronaut! A grilled-cheese cheetah! A quarterback yak! It’s Halloween at the zoo, and it's time for the animals to show off their

Sách ngoại văn: The Diary Of A CEO: The 33 Laws Of Business And Life

The Diary of a CEO: The 33 Laws of Business and Life Runaway No.1 Bestseller by STEVEN BARTLETT- entrepreneur, podcaster and Dragon's Den star This is not a book about business strategy. Strategy changes like

Time, Talent, Energy

Managing Your Scarcest Resources Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant,

Business As Unusual - How To Thrive In The New Renaissance (Rick Yvanovich)

Business As Unusual - How To Thrive In The New Renaissance NOTHING IS GOING BACK TO NORMAL. COVID-19 transformed many things: business landscapes, home life, international travel, the meaning of the word “quarantine.” This

The Tipping Point : How Little Things Can Make a Big Difference

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the

How Management Works: The Concepts Visually Explained (How Things Work)

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide. Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is

HBR's 10 Must Reads on Nonprofits and the Social Sectors

Nonprofits and the social sectors are taking on an increasing share of the world's most vital work. Make sure your organization is ready for the challenge. If you read nothing else on nonprofits and the

Indistractable

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir

The $100 Startup: Fire Your Boss, Do What You Love and Work Better to Live More

Thay đổi công việc của bạn để thay đổi cuộc sống của bạn Bạn không còn cần phải làm việc từ chín đến năm giờ trong một công ty lớn để trả tiền thế chấp,

Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire)

Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire) The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers

Smart Change

Every day millions of people log onto to connect with friends. Each time we do this we are creating and reinforcing habits. We have routines for checking news from friends, looking up birthdays and family

Manifesto For A Moral Revolution: Practices To Build A Better World

Manifesto For A Moral Revolution: Practices To Build A Better World In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles

Trang đầu Trang cuối